How is marketing evolving?

How is marketing evolving?

We need new ways to talk about marketing.
In the past, if you had a few ads out on billboards and newspapers, that might have been enough.

Nowadays, people spend much more time online (a quick look on the number of hours you spend on your phone per day will confirm this) – and that means traditional advertising and marketing rules no longer apply in this digital age.

Here’s a few things for you to consider:

  1. Building your brand matters – especially on socials.

Instagram is the go-to platform for most Bruneians when it comes to finding out about new cafes or restaurants, let’s be honest here. It is evident that even for brick-and-mortar businesses, having a strong presence on social media can give you a competitive edge, while making sure that your customers will always have your brands in mind.

This helps with creating future demand – customers are more likely to consider you when they’re making purchasing decisions.

  1. More people are spending online.

From cakes to clothes, it is now the norm to shop online (especially since borders are still shut!)

Because of this, more marketing budget has to now be allocated towards digital sales. If you have an online store, you have to think of creative ways to drive traffic towards your site. This is definitely a mix of science and art (from our experience!).

  1. Trends are changing faster than ever.

If you are thinking about posting ads on socials, you should really have this set up by now. This will help you keep track of how your ads are doing (impressions, reach, cost per clicks), while making sure that your campaign objectives are If you want to stay ahead of the game, you would need to stay on top of what your customers are into – whether it’s the latest must-have items or tiktok trends. Using social listening tools can really help you with this, as you can keep yourself updated with what the online community is talking about, spot trends and respond to them before they disappear.

  1. There are new ways to measure marketing effectiveness.

It’s no longer just about how many people saw your ad, it’s now about the quality of attention that is given to your ad. More research is suggesting that the attention quality that customers place on ads is the best predictor of sales. Quality really matters, especially when competing with other brands for the most precious commodity today – your customers’ attention.

It’s the digital ‘wild west’, people.

Let us figure it out with you.

Talk with Alfred today!

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